£161.56

IGI Global Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

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£162 today · all-time low £156 (Jun 2024) · usually the usual

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Price History & Forecast

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Last 553 days • 553 data points (No recent data available)

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£190.54 £152.55 £160.84 £169.13 £177.41 £185.70 £193.99 11 June 2024 27 October 2024 14 March 2025 30 July 2025 15 December 2025

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216 days 8 days 40 days · current 44 days 16 days 112 days 8 days 80 days 29 days 0 54 108 162 216 £156 £160 £162 £164 £170 £173 £175 £188 £191 Days at Price

Price Analysis

Most common price: £156 (216 days, 39.1%)

Price range: £156 - £191

Price levels: 9 different prices over 553 days

Description

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 October 2014
Listed Since
18 July 2014

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