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IGI Global Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global

E-business

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Description

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466665955
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 31 October 2014
Listed Since: 18 July 2014

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IGI Global Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

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