£187.88

IGI Global Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Price data last checked 29 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the usual price. Wait for it to drop, or tell us your number.

£188 today · usual range £112–£192 · best ever £112

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 62 days · 62 data points (no recent data)

Historical
Generating forecast…
£191.65 £103.60 £122.81 £142.02 £161.23 £180.44 £199.66 11 June 2026 26 June 2026 11 July 2026 26 July 2026 11 August 2026

Price Distribution

Price distribution over 62 days • 4 price levels

Days at Price
Current Price
16 days 17 days 14 days · current 15 days 0 4 9 13 17 £112 £122 £188 £192 Days at Price

Price Analysis

Most common price: £122 (17 days, 27.4%)

Price range: £112 - £192

Price levels: 4 different prices over 62 days

Description

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 October 2014
Listed Since
18 July 2014

Barcode

No barcode data available

Similar Products You Might Like

Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)
98% match

Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)

Ingramcontent

£192.99 14 Aug 2026
Digital Marketing
97% match

Digital Marketing

wessex, inc.

£73.00 07 Jul 2026
Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (Advances in Marketing, Customer Relationship Management, and E-services)
97% match

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

£277.39 14 Aug 2026
Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)
97% match

Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

McGraw-Hill Irwin

£90.99 07 Jul 2026
Leveraging Computer-Mediated Marketing Environments - IGI Global
97% match

Leveraging Computer-Mediated Marketing Environments - IGI Global

Business Science Reference

£136.76 16 Jul 2026
Leveraging Computer-Mediated Marketing Environments (Advances in Marketing, Customer Relationship Management, and E-services)
97% match

Leveraging Computer-Mediated Marketing Environments (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

£189.50 19 Aug 2026
Managing Business in a Multi-channel World: Success Factors for E-Business
97% match

Managing Business in a Multi-channel World: Success Factors for E-Business

IGI Global

£31.47 09 Jul 2026
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
97% match

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

MACMILLAN

£51.80 09 Jul 2026
Digital Content Marketing: Creating Value in Practice
97% match

Digital Content Marketing: Creating Value in Practice

Routledge

£141.09 18 Aug 2026
Social Marketing Research for Global Public Health: Methods And Technologies
97% match

Social Marketing Research for Global Public Health: Methods And Technologies

Oxford University Press

£78.08 03 Jul 2026
The Emerald Handbook of Computer-Mediated Communication and Social Media
97% match

The Emerald Handbook of Computer-Mediated Communication and Social Media

£167.99 12 Jul 2026
IGI Global Building Brand Identity in the Age of Social Media
97% match

IGI Global Building Brand Identity in the Age of Social Media

IGI Global

£83.60 15 Jul 2026
Multi-Platform Advertising Strategies in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))
97% match

Multi-Platform Advertising Strategies in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

IGI Global

£198.76 11 Aug 2026
Marketing Communication: New Approaches, Technologies, and Styles
97% match

Marketing Communication: New Approaches, Technologies, and Styles

Oxford University Press

£54.15 15 Jul 2026
Digital Advertising and Marketing Communication
97% match

Digital Advertising and Marketing Communication

Willford Press

£70.46 06 Jul 2026
Online Brand Communities: Using the Social Web for Branding and Marketing (Progress in IS)
97% match

Online Brand Communities: Using the Social Web for Branding and Marketing (Progress in IS)

Springer

£74.85 15 Jul 2026
Social Media Marketing: A Strategic Approach
97% match

Social Media Marketing: A Strategic Approach

Cengage Learning

£56.99 03 Sep 2026
Social Media Marketing
97% match

Social Media Marketing

Sage Publishing

£51.07 04 Sep 2026
Integrated Marketing Communication: A balanced approach
97% match

Integrated Marketing Communication: A balanced approach

Oxford University Press

£66.26 17 Jul 2026
Digital Marketing Strategies and Models for Competitive Business (Advances in Business Strategy and Competitive Advantage)
97% match

Digital Marketing Strategies and Models for Competitive Business (Advances in Business Strategy and Competitive Advantage)

Business Science Reference

£178.00 15 Jul 2026
Innovations in Digital Branding and Content Marketing
97% match

Innovations in Digital Branding and Content Marketing

Business Science Reference

£136.39 19 Aug 2026
Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization
97% match

Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization

Kogan Page

£81.88 09 Sep 2026
Online Multimedia Advertising: Techniques and Technologies (Advances in Multimedia and Interactive Technologies)
97% match

Online Multimedia Advertising: Techniques and Technologies (Advances in Multimedia and Interactive Technologies)

Information Science Reference

£70.44 04 Sep 2026
The Oxford Handbook of Media Psychology
97% match

The Oxford Handbook of Media Psychology

Oxford University Press

£73.97 15 Aug 2026