Leveraging Computer-Mediated Marketing Environments - IGI Global - Image 1

£132.71

Business Science Reference Leveraging Computer-Mediated Marketing Environments - IGI Global

Name: Leveraging Computer-Mediated Marketing Environments - IGI Global
Brand: Business Science Reference
Price: 132.71 GBP
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Description

Social media has fundamentally changed how marketers communicate with their customers. This shift has given consumers more power and influence than ever before. However, recent developments in online communication platforms have created new difficulties for professionals trying to develop and retain a loyal customer base. Leveraging Computer-Mediated Marketing Environments provides a deep look into the heightened interaction between marketers and consumers in the digital age. It addresses the need for practitioners to build effective marketing communication programs that work within these new digital realities. By incorporating meaningful forms of sociality into customer-driven programs, businesses can better navigate the complexities of modern online environments. This book serves as a guide for understanding how to manage the relationship between brands and consumers in a world where digital interaction is constant. It is designed for those looking to understand the nature of modern communication and how to adapt marketing strategies to meet the changing needs of the digital consumer.

Key Features

Explore how social media has redefined the relationship between marketers and their customer base.

Learn to address the challenges presented by modern online communication platforms.

Develop effective marketing communication programs that adapt to new digital realities.

Understand how to incorporate meaningful sociality into customer-driven marketing strategies.

Analyze the heightened levels of interaction between consumers and brands in digital spaces.

Product Specifications

Brand: Business Science Reference
Format: paperback
ASIN: 1522586164
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 25 January 2019
Listed Since: 25 February 2020

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Business Science Reference Leveraging Computer-Mediated Marketing Environments - IGI Global

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