£136.16

Business Science Reference Leveraging Computer-Mediated Marketing Environments - Business

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£136 today · all-time low £134 (Aug 2026) · usually £134

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Description

Social media has fundamentally transformed how marketers communicate with customers, creating new opportunities and challenges in online communication platforms. This comprehensive resource explores the heightened interaction between marketers and consumers in computer-mediated environments, addressing the critical need for effective marketing communication programs that integrate meaningful forms of sociality into customer-driven strategies. Published by IGI Global through Business Science Reference, this book equips practitioners with insights into developing and retaining customers in an increasingly digital landscape, examining how organisations can navigate social media challenges whilst building authentic connections with their audience.

Key Features

Explores the nature of social media's impact on modern marketing communication and customer relationship development.

Addresses contemporary challenges faced by marketers in online communication platforms and digital customer engagement.

Provides frameworks for integrating meaningful sociality into customer-driven marketing programmes and strategies.

Offers practitioner-focused guidance from Business Science Reference for developing effective marketing in computer-mediated environments.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
25 January 2019
Listed Since
25 February 2020

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