£66.41

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IGI Global Contemporary Research in E-Marketing: Volume Two: 2

Amazon

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£66.41 £44.73 £49.46 £54.19 £58.92 £63.65 £68.38 25 July 2026 09 August 2026 24 August 2026 08 September 2026 24 September 2026
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Description
Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature. Contemporary Research in E-Marketing, Volume 2, adding to an already considerable literature, enhances our understanding of this intrinsically interdisciplinary and global phenomenon.

Product Specifications
Brand
IGI Global
Format
hardcover
ASIN
1591408245
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain
Amazon UK
Release Date
30 April 2005
Listed Since
15 October 2006

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