Contemporary Research in E-Marketing: Volume Two: 2 - Image 1

£45.08

IGI Global Contemporary Research in E-Marketing: Volume Two: 2

Name: Contemporary Research in E-Marketing: Volume Two: 2
Brand: IGI Global
Price: 46.42 GBP
Availability: InStock

E-business

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Description

Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature. Contemporary Research in E-Marketing, Volume 2, adding to an already considerable literature, enhances our understanding of this intrinsically interdisciplinary and global phenomenon.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1591408245
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 30 April 2005
Listed Since: 15 October 2006

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IGI Global Contemporary Research in E-Marketing: Volume Two: 2

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