£45.37

MACMILLAN Integrated Marketing Communications: A Global Brand-Driven Approach

Name: Integrated Marketing Communications: A Global Brand-Driven Approach
Brand: MACMILLAN
Price: 46.56 GBP
Availability: InStock

9783030764159

Economics

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Description

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.

Product Specifications

Brand: MACMILLAN
Model: 9783030764159
Format: paperback
ASIN: 303076415X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 04 January 2022
Listed Since: 15 August 2020

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MACMILLAN Integrated Marketing Communications: A Global Brand-Driven Approach

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