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£29.99

PEARSON EDUCATION Essentials of Marketing Communications: Touchpoints, Sharing And Disruption

Name: Essentials of Marketing Communications: Touchpoints, Sharing And Disruption
Brand: PEARSON EDUCATION
Price: 29.99 GBP
Availability: InStock

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Description

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0273738445
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 12 May 2011
Listed Since: 08 November 2010

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PEARSON EDUCATION Essentials of Marketing Communications: Touchpoints, Sharing And Disruption

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