Marketing Communications Management: Concepts and Theories, Cases and Practices - Image 1

£161.00

Routledge Marketing Communications Management: Concepts and Theories, Cases and Practices

Name: Marketing Communications Management: Concepts and Theories, Cases and Practices
Brand: Routledge
Price: 161.0 GBP
Availability: InStock

Economics

This is the most expensive it has ever been. Walk away.

£161 today · previous high £161 · all-time low £121

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 640 days • 640 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 640 days • 6 price levels

Days at Price

Current Price

Price Analysis

Most common price: £154 (305 days, 47.7%)

Price range: £121 - £161

Price levels: 6 different prices over 640 days

Description

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship. Review 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking 'stop-points'.' Martin Evans, Senior Fellow, Cardiff Business School. 'Paul Copley's Marketing Communications Management is an excellent text for exploring marketing communications in the 21st century. It skilfully balances the theory and practice of marketing communications, and, moreover, the blend of examples drawn from a variety of organizations, e.g. non-profit/profit, SME/MNC, industrial/consumer, demonstrate how marketing communications may be successfully and, in some cases, unsuccessfully applied.' Ann Torres, Lecturer in Marketing, National University of Ireland.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138145998
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 27 July 2016
Listed Since: 08 May 2016

Barcode

No barcode data available

Routledge Marketing Communications Management: Concepts and Theories, Cases and Practices

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Communications

Marketing Communications

Marketing Communications Management: Concepts and Theories, Cases and Practices

The Fundamentals of Corporate Communications

Marketing Communications: Principles and Practice

Marketing Communication: New Approaches, Technologies, and Styles

The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership, 2nd Edition: 11 ... Association of Business Communicators)

Corporate Communications: Convention, Complexity and Critique

Marketing Communications

Essentials of Marketing Communications: Touchpoints, Sharing And Disruption

A Handbook of Corporate Communication and Public Relations

A Handbook of Corporate Communication and Public Relations

Integrated Marketing Communications: A Global Brand-Driven Approach

Strategic Integrated Marketing Communications

Mastering Corporate Communication: A Modern Guidebook for Future-fit Strategies, Tools and Skills (Future of Business and Finance)

Digital Communication Management: Theories and Practices for a Global and Volatile World

The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries: The Blackwell Encyclopedic Dictionary of Marketing (Blackwell Encyclopaedia of Management)

Manager's Guide to Excellence in Public Relations and Communication Management (Routledge Communication Series)

The Illustrated Guide to the Mass Communication Research Project

Marketing Skills in Practice: Developing a Successful Marketing Career

The Management Game of Communication: 1 (Advances in Public Relations and Communication Management, 1)

Konstruktion von Kommunikation in der Mediengesellschaft: Festschrift für Joachim Westerbarkey

Konzeption von Kommunikation: Theorie und Praxis des strategischen Kommunikationsmanagements

Stretching Boundaries: Cases in Organizational and Managerial Communication: Stretching Boundaries