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£178 today · previous high £178 · all-time low £163

Routledge Marketing Communications Management: Concepts and Theories, Cases and Practices

Amazon

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£178.29 £161.99 £165.54 £169.10 £172.66 £176.22 £179.77 25 July 2026 09 August 2026 25 August 2026 09 September 2026 25 September 2026
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Price range: £163 - £178

Price levels: 2 different prices over 63 days

Description

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 July 2016
Listed Since
08 May 2016

Barcode

No barcode data available

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