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£54.00

Oxford University Press Marketing Communication: New Approaches, Technologies, and Styles

Name: Marketing Communication: New Approaches, Technologies, and Styles
Brand: Oxford University Press
Price: 54.0 GBP
Availability: InStock

Management Science

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Description

Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and M.B.A. courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals.

Product Specifications

Brand: Oxford University Press
Format: Paperback
ASIN: 0199276951
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 19 January 2006
Listed Since: 10 December 2006

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Oxford University Press Marketing Communication: New Approaches, Technologies, and Styles

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