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£62 today · previous high £62 · all-time low £61
Oxford University Press Oxford Strategic Communication: Campaign Planning Book
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Description
Key Features
Oxford University Press provides this second edition covering the core principles of strategic communication planning.
The text details professional practice steps including research, planning, writing, and implementation of communication strategies.
Learn to link communication campaign planning to specific business activities and organizational needs.
The framework supports strategic planning for specializations such as corporate communication and community relations.
Use this guide to manage financial, investor relations, and organizational issue management.
Product Specifications
- Brand
- Oxford University Press
- Format
- paperback
- ASIN
- 019030376X
- Domain
- Amazon UK
- Release Date
- 15 September 2016
- Listed Since
- 20 July 2016
Barcode
No barcode data available
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