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£49.30
Oxford University Press Oxford Strategic Communication: Campaign Planning Book
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Description
Key Features
Covers the full professional practice cycle including research, planning, writing, and implementation stages.
Links communication planning to business activities to meet short, medium, and long-term organizational goals.
Provides a framework applicable to diverse fields such as corporate communication and community relations.
Includes guidance on how organizations can effectively deal with various business issues through strategy.
Supports specialized professional tracks including financial and investor relations through structured planning methods.
Product Specifications
- Brand
- Oxford University Press
- Format
- paperback
- ASIN
- 019030376X
- Domain
- Amazon UK
- Release Date
- 15 September 2016
- Listed Since
- 20 July 2016
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