Oxford Strategic Communication: Campaign Planning Book - Image 1

£49.30

Oxford University Press Oxford Strategic Communication: Campaign Planning Book

Name: Oxford Strategic Communication: Campaign Planning Book
Brand: Oxford University Press
Price: 46.58 GBP
Availability: InStock

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Description

Master the essentials of professional communication with Strategic Communication: Campaign Planning by Oxford University Press. This second edition provides a deep look into the principles behind effective strategic communication planning. It serves as a practical guide for professionals and students who need to navigate the steps of researching, planning, writing, and implementing a successful communication strategy. This book connects campaign planning directly to core business activities. It explains how to address short, medium, and long-term organizational needs while managing various issues. Whether you are focused on corporate communication, community relations, or financial and investor relations, the framework provided here is designed for use across multiple specializations. It is an essential resource for anyone looking to integrate communication strategies into broader business objectives and organizational management.

Key Features

Covers the full professional practice cycle including research, planning, writing, and implementation stages.

Links communication planning to business activities to meet short, medium, and long-term organizational goals.

Provides a framework applicable to diverse fields such as corporate communication and community relations.

Includes guidance on how organizations can effectively deal with various business issues through strategy.

Supports specialized professional tracks including financial and investor relations through structured planning methods.

Product Specifications

Brand: Oxford University Press
Format: paperback
ASIN: 019030376X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 15 September 2016
Listed Since: 20 July 2016

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Oxford University Press Oxford Strategic Communication: Campaign Planning Book

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