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Edward Elgar Publishing Edward Elgar Research Handbook on Strategic Communication

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Description

The Research Handbook on Strategic Communication by Edward Elgar Publishing provides a comprehensive look at strategic communication as both a research field and a professional practice. As organizations face increasing complexity, this handbook offers a timely resource for understanding target-oriented communication within society. This volume brings together contributions from almost 60 leading international scholars to cover a wide range of academic and practical perspectives. The content is organized into three key parts: fundamentals, perspectives, and processes. This structure provides a holistic overview of how communication functions in and between organizations, making it an essential resource for students and professionals in the field of management and communication.

Key Features

This handbook features contributions from almost 60 leading international scholars to provide a deep academic perspective.

The text is organized into three distinct parts covering fundamentals, perspectives, and processes of strategic communication.

Edward Elgar Publishing delivers a holistic overview of target-oriented communication between organizations and society.

This research handbook serves as a timely resource for the developing academic field of strategic communication.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 December 2022
Listed Since
22 July 2022

Barcode

No barcode data available

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