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Routledge The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)

Name: The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)
Brand: Routledge

9780415530019

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The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

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The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)

Product type: ABIS BOOK

Brand: Routledge

Product Specifications

Brand: Routledge
Model: 9780415530019
Format: Hardcover
ASIN: 0415530016
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 20 November 2014
Listed Since: 04 April 2012

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Routledge The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)

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