£140.32

Routledge Strategic Communication: New Agendas in Communication

Name: Routledge Strategic Communication: New Agendas in Communication
Brand: Routledge
Price: 140.32 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Explore the evolving landscape of strategic communication with this comprehensive volume from Routledge. This book examines how communication becomes strategic when its development and dissemination are driven by specific expected outcomes. Whether these goals are attitudinal, behavioral, persuasive, or knowledge-related, this text provides a deep look at how communication leads to change and engagement. This collection moves beyond a single discipline or context. Instead, it brings together research from various scholars to provide meaningful insights across multiple fields. By studying how communication efforts can succeed or miss their mark, readers gain a broader understanding of the impact of strategic messaging in diverse environments. This is an essential resource for those looking to understand the mechanics of outcome-driven communication in a modern, multi-disciplinary world.

Key Features

Examines the definition of strategic communication as being driven by expected outcomes such as behavioral or attitudinal change.

Provides a wide-ranging perspective that is not limited to one specific discipline or professional context.

Includes research from multiple scholars to offer meaningful insights across various academic and professional fields.

Analyzes how communication efforts can lead to successful engagement or fail to reach their intended marks.

Covers a variety of outcome types including persuasive, knowledge-related, and behavioral objectives.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138184780
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 25 July 2016
Listed Since: 07 September 2015

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Routledge Strategic Communication: New Agendas in Communication

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