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£149.52
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£150 today · previous high £150 · all-time low £140
Routledge Strategic Communication: New Agendas in Communication - Routledge
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Price distribution over 54 days • 2 price levels
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Most common price: £150 (42 days, 77.8%)
Price range: £140 - £150
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Description
Key Features
Strategic Communication: New Agendas in Communication by Routledge addresses communication shaped by measurable outcomes across attitudinal, behavioural, and persuasive dimensions.
This Routledge volume collects multidisciplinary scholarship on strategic communication relevant to advertising, marketing, public relations, and organisational fields.
The book examines how strategic communication drives change, builds engagement, or misses intended targets across different contexts and industries.
Routledge's Strategic Communication collection features research ideas from scholars working at the intersection of communication theory and applied practice.
This work covers strategic communication frameworks applicable to business, sales, and marketing professionals seeking evidence-based approaches.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138184780
- Domain
- Amazon UK
- Release Date
- 25 July 2016
- Listed Since
- 07 September 2015
Barcode
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