£140.32

Routledge Strategic Communication: New Agendas in Communication

Name: Routledge Strategic Communication: New Agendas in Communication
Brand: Routledge
Price: 140.32 GBP
Availability: InStock

Communication

Same price for 6 weeks. Today is much like next week.

£140 for 43 days straight · last change was Jan 2026

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 631 days • 631 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 631 days • 5 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £134-141 (276 days, 43.7%)

Price range: £108 - £141

Price levels: 5 price ranges over 631 days

Description

Explore the evolving landscape of strategic communication with this comprehensive volume from Routledge. This book examines how communication becomes strategic when its development and dissemination are driven by specific expected outcomes. Whether these goals are attitudinal, behavioral, persuasive, or knowledge-related, this text provides a deep look at how communication leads to change and engagement. This collection moves beyond a single discipline or context. Instead, it brings together research from various scholars to provide meaningful insights across multiple fields. By studying how communication efforts can succeed or miss their mark, readers gain a broader understanding of the impact of strategic messaging in diverse environments. This is an essential resource for those looking to understand the mechanics of outcome-driven communication in a modern, multi-disciplinary world.

Key Features

Examines the definition of strategic communication as being driven by expected outcomes such as behavioral or attitudinal change.

Provides a wide-ranging perspective that is not limited to one specific discipline or professional context.

Includes research from multiple scholars to offer meaningful insights across various academic and professional fields.

Analyzes how communication efforts can lead to successful engagement or fail to reach their intended marks.

Covers a variety of outcome types including persuasive, knowledge-related, and behavioral objectives.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138184780
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 25 July 2016
Listed Since: 07 September 2015

Barcode

No barcode data available

Routledge Strategic Communication: New Agendas in Communication

Same price for 6 weeks. Today is much like next week.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Strategic Communication: Campaign Planning

Oxford Strategic Communication: Campaign Planning Book

Strategic Communication in Canada: Planning Effective PR Campaigns

Strategic Communication: Public relations at work

The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy

The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)

21st Century Communication: A Reference Handbook

Microhistories of Communication Studies: Mapping the Future of Communication through Local Narratives (Nca Studies in Communication)

Routledge Principles of Strategic Communication Textbook

Introducing Communication Research - International Student Edition: Paths of Inquiry

Critical Communication Studies: Essays on Communication, History and Theory in America (Communication and Society)

Routledge Communicating Science: New Agendas in Communication

The Handbook of Communication Science

The Handbook of Communication History (ICA Handbook Series)

Routledge Strategic Communication, Social Media and Democracy

Using Communication Theory: An Introduction to Planned Communication

Communication in the Age of Suspicion: Trust and the Media

How Strategic Communication Shapes Value and Innovation in Society: 2 (Advances in Public Relations and Communication Management, 2)

Marketing Communication: New Approaches, Technologies, and Styles

Communicating for Success

Successful Marketing Communications: A practical guide to planning and implementation

Beyond Post-Communication: Challenging Disinformation, Deception, and Manipulation

The Illustrated Guide to the Mass Communication Research Project

The Handbook of Strategic Communication (Handbooks in Communication and Media)