£135.00

Routledge Principles of Strategic Communication Textbook

Name: Routledge Principles of Strategic Communication Textbook
Brand: Routledge
Price: 128.97 GBP
Availability: InStock

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Description

Master the evolving landscape of media and communication with Principles of Strategic Communication from Routledge. This textbook is built to support the current paradigm shift in the industry, providing a clear look at the core tenets of strategic communication. It integrates the foundational disciplines of advertising, public relations, and marketing communications into a single, cohesive learning experience. By drawing on the latest research in the field, this text introduces students to essential theories while providing a roadmap for how to apply these concepts to everyday professional practice. It is an ideal resource for those looking to bridge the gap between academic study and real-world application in the marketing and advertising sectors. Designed for modern learners, the book uses practical tools to reinforce complex ideas. Each chapter is structured to help students connect theoretical knowledge to actual industry scenarios, making it a practical guide for anyone pursuing a career in communication, marketing, or public relations.

Key Features

Covers foundational disciplines including advertising, public relations, and marketing communications to provide a complete industry overview.

Uses the latest research to introduce essential theories of strategic communication for up-to-date academic study.

Connects theory to practice by outlining how to apply communication concepts to everyday professional tasks.

Includes contemporary global case studies in every chapter to provide real-world context and perspective.

Features introductory focus questions to help guide student learning and comprehension of key topics.

Provides career profiles to help students see how these academic concepts translate into professional roles.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367432471
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 09 July 2021
Listed Since: 16 December 2020

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Routledge Principles of Strategic Communication Textbook

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