Strategic Communication: Campaign Planning - Image 1

£40.29

Routledge Strategic Communication: Campaign Planning

Name: Strategic Communication: Campaign Planning
Brand: Routledge
Price: 40.29 GBP
Availability: InStock

Communication & Presentation

Price History & Forecast

Last 29 days • 29 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 29 days • 1 price levels

Days at Price

Price Analysis

Most common price: £40 (29 days, 100.0%)

Price range: £40 - £40

Price levels: 1 different prices over 29 days

Description

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 1032329734
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 20 June 2023
Listed Since: 30 November 2022

Barcode

No barcode data available

Routledge Strategic Communication: Campaign Planning

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Oxford Strategic Communication: Campaign Planning Book

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)

The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)

Strategic Integrated Marketing Communications

Social Media Campaigns: Strategies for Public Relations and Marketing

Marketing Communications

Routledge Principles of Strategic Communication Textbook

Marketing Communications

The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)

The Fundamentals of Corporate Communications

Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

A Handbook of Corporate Communication and Public Relations

Strategic Marketing: Plannning and Control

Positioning Theory and Strategic Communication: A new approach to public relations research and practice (Routledge New Directions in PR & Communication Research)

Successful Marketing Communications: A practical guide to planning and implementation

Crisis Communication: Theory and Practice

Strategic Marketing Management: Planning, implementation and control

Advertising Media Planning: A Brand Management Approach

Marketing Communications Management: Concepts and Theories, Cases and Practices

Strategic Marketing Planning: A Step-by-Step Approach

Research Handbook on Strategic Communication

Sport Public Relations and Communication (Routledge Sports Marketing Series)

Strategic Marketing Management: Planning, implementation and control

Sport Communication: An International Approach