Strategic Communication: Campaign Planning - Image 1

£40.29

Routledge Strategic Communication: Campaign Planning

Name: Strategic Communication: Campaign Planning
Brand: Routledge
Price: 40.29 GBP
Availability: InStock

Communication & Presentation

This is the most expensive it has ever been. Walk away.

£40 today · previous high £40 · all-time low £12

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 267 days • 267 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 267 days • 3 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £35-40 (189 days, 70.8%)

Price range: £12 - £40

Price levels: 3 price ranges over 267 days

Description

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 1032329734
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 20 June 2023
Listed Since: 30 November 2022

Barcode

No barcode data available

Routledge Strategic Communication: Campaign Planning

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Oxford Strategic Communication: Campaign Planning Book

The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)

Research Handbook on Strategic Communication

Successful Marketing Communications: A practical guide to planning and implementation

Strategic Communication in Canada: Planning Effective PR Campaigns

Strategic Communication: Public relations at work

The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)

The Fundamentals of Corporate Communications

Models of Communication: Theoretical and Philosophical Approaches (Routledge Studies in European Communication Research and Education)

Marketing Communications Management: Concepts and Theories, Cases and Practices

Marketing Communication: New Approaches, Technologies, and Styles

Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis

Theories and Models of Communication: 1 (Handbooks of Communication Science, 1)

Marketing Communications: Principles and Practice

Communication and Organizational Knowledge: Contemporary Issues for Theory and Practice (Routledge Communication Series)

Communication Research: Asking Questions Finding Answers ISE

Essentials of Marketing Communications: Touchpoints, Sharing And Disruption

Psychology of Communication

An Integrated Approach to Communication Theory and Research (Routledge Communication Series)

Routledge Strategic Communication: New Agendas in Communication

Sage Communication Planning: An Integrated Approach (SAGE Series)

The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy

Mass Communications Research Methods: A Step-by-Step Approach (Routledge Library Editions: Communication Studies)

Strategic Communications: Planning for Public Relations and Marketing