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McGraw-Hill Education Communication Research: Asking Questions, Finding Answers

Name: Communication Research: Asking Questions, Finding Answers
Brand: McGraw-Hill Education
Price: 71.99 GBP
Availability: InStock

Language Study & Reference

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Description

This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one’s research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.

Product Specifications

Brand: McGraw-Hill Education
Format: Hardcover
ASIN: 0073049506
Category: Books > Subjects > Language Study & Reference
Domain: Amazon UK
Release Date: 01 June 2005
Listed Since: 23 January 2007

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McGraw-Hill Education Communication Research: Asking Questions, Finding Answers

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