£103.00

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£103 today · previous high £103 · all-time low £52

Cengage Learning Marketing Communications: Principles and Practice

Amazon

Price History & Forecast

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Last 63 days · 63 data points (no recent data)

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£103.00 £46.56 £58.87 £71.19 £83.50 £95.82 £108.13 24 July 2026 08 August 2026 24 August 2026 08 September 2026 24 September 2026
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Price Distribution

Price distribution over 63 days • 3 price levels

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11 days 9 days 43 days · current 0 11 22 32 43 £52 £99 £103 Days at Price

Price Analysis

Most common price: £103 (43 days, 68.3%)

Price range: £52 - £103

Price levels: 3 different prices over 63 days

Description

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
19 November 1998
Listed Since
15 December 2006

Barcode

No barcode data available

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