Marketing Communications: Principles and Practice - Image 1

£51.69

Cengage Learning Marketing Communications: Principles and Practice

Name: Marketing Communications: Principles and Practice
Brand: Cengage Learning
Price: 51.69 GBP
Availability: InStock

Communication & Presentation

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Description

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 1861521960
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 19 November 1998
Listed Since: 15 December 2006

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Cengage Learning Marketing Communications: Principles and Practice

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