Sage Communication Planning: An Integrated Approach (SAGE Series) - Image 1

£122.00

Sage Publications Sage Communication Planning: An Integrated Approach (SAGE Series)

Name: Sage Communication Planning: An Integrated Approach (SAGE Series)
Brand: Sage Publications
Price: 122.0 GBP
Availability: InStock

Public Relations

Price History & Forecast

Last 83 days • 83 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 83 days • 1 price levels

Days at Price

Price Analysis

Most common price: £122 (83 days, 100.0%)

Price range: £122 - £122

Price levels: 1 different prices over 83 days

Description

Modern communication roles have moved beyond simple writing tasks. Today's professionals are expected to act as strategic advisors and managers for corporate leadership. This book by Sherry Ferguson addresses these changing demands by examining how integrated planning works within contemporary organizations. As communicators take on duties like stakeholder consultation and advising CEOs, having a structured approach is necessary. This text provides a comprehensive look at the shift from traditional writing to high-level managerial responsibilities. It is an essential resource for those looking to understand the role of strategic planning in a corporate setting. Divided into four clear parts, the book focuses on establishing strategic planning cultures to help professionals navigate their expanding responsibilities. Whether you are a student or a working professional, this guide helps bridge the gap between tactical execution and organizational leadership.

Key Features

Covers the shift from traditional writing tasks to modern managerial duties like planning and stakeholder consultation.

Provides guidance on advising senior leadership, including CEOs and vice presidents, within a corporate structure.

Organized into four distinct parts to help readers establish effective strategic planning cultures.

Offers a comprehensive approach to understanding integrated planning in modern business organizations.

This is a used book provided in good condition for reliable study or professional reference.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 0761913130
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 09 September 1999
Listed Since: 20 October 2006

Barcode

No barcode data available

Sage Publications Sage Communication Planning: An Integrated Approach (SAGE Series)

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Using Communication Theory: An Introduction to Planned Communication

Marketing Communications: Objectives, Strategy, Tactics

The SAGE Handbook of Organizational Communication: Advances in Theory, Research, and Methods

Handbook of Public Relations

Ongoing Crisis Communication: Planning, Managing, and Responding

Social Media for Strategic Communication - International Student Edition: Creative Strategies and Research-Based Applications

The Theory and Practice of Corporate Communication: A Competing Values Perspective

Communication: A Critical/Cultural Introduction

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)

Public Relations: A Managerial Perspective

Cases in Public Relations Strategy

Research Handbook on Strategic Communication

Public Relations: A Managerial Perspective

The Sage Handbook of Qualitative Research in Organizational Communication

Writing for Public Relations and Strategic Communication

Marketing Communications Management: Analysis, Planning, Implementation

Communication at Work: Management and the Communication-Intensive Organization

The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Communication and Organizational Crisis

Reframing Difference in Organizational Communication Studies: Research, Pedagogy, and Practice

Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)

Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)

Leading Organizations through Transition: Communication and Cultural Change