Sage Communication Planning: An Integrated Approach (SAGE Series) - Image 1

£122.00

Sage Publications Sage Communication Planning: An Integrated Approach (SAGE Series)

Name: Sage Communication Planning: An Integrated Approach (SAGE Series)
Brand: Sage Publications
Price: 122.0 GBP
Availability: InStock

Public Relations

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Description

Modern communication roles have moved beyond simple writing tasks. Today's professionals are expected to act as strategic advisors and managers for corporate leadership. This book by Sherry Ferguson addresses these changing demands by examining how integrated planning works within contemporary organizations. As communicators take on duties like stakeholder consultation and advising CEOs, having a structured approach is necessary. This text provides a comprehensive look at the shift from traditional writing to high-level managerial responsibilities. It is an essential resource for those looking to understand the role of strategic planning in a corporate setting. Divided into four clear parts, the book focuses on establishing strategic planning cultures to help professionals navigate their expanding responsibilities. Whether you are a student or a working professional, this guide helps bridge the gap between tactical execution and organizational leadership.

Key Features

Covers the shift from traditional writing tasks to modern managerial duties like planning and stakeholder consultation.

Provides guidance on advising senior leadership, including CEOs and vice presidents, within a corporate structure.

Organized into four distinct parts to help readers establish effective strategic planning cultures.

Offers a comprehensive approach to understanding integrated planning in modern business organizations.

This is a used book provided in good condition for reliable study or professional reference.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 0761913130
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 09 September 1999
Listed Since: 20 October 2006

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Sage Publications Sage Communication Planning: An Integrated Approach (SAGE Series)

It has never been this cheap. We have no record of a lower price.

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