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Routledge Strategic Communication, Social Media and Democracy - Routledge

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Description

Strategic Communication, Social Media and Democracy explores how digital transformation reshapes business models, organisational structures and democratic practice in the modern world. This Routledge academic text provides a comprehensive framework for understanding the impact of social media and online platforms on strategic communication. Grounded in empirical research, the book addresses the challenges faced by both practitioners and theoreticians navigating today's fast-moving digital environment. Essential reading for professionals in public relations, marketing and communication who must adapt their strategies to reach digitally native audiences. The work resists oversimplification whilst acknowledging that digital change is fundamentally reconfiguring how organisations communicate and engage with stakeholders across all sectors.

Key Features

Routledge academic framework for understanding strategic communication in the digital age and social media landscape.

Empirical research-based insights into how digital transformation affects business models and organisational structures.

Comprehensive analysis of democracy and digital communication challenges for modern practitioners and theoreticians.

Essential reference for PR, marketing and communication professionals navigating digital-first strategic environments.

Part of Routledge New Directions in PR and Communication Research series for cutting-edge industry knowledge.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 August 2015
Listed Since
01 January 2015

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