£125.00

Routledge Strategic Communication, Social Media and Democracy

Name: Routledge Strategic Communication, Social Media and Democracy
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Management Skills

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Description

In a world where almost everyone in the developed world spends time online, digital proficiency is no longer optional for those in strategic communication. This Routledge publication explores the unstoppable trend of digital transformation and how it reconfigures business models, organizational structures, and the practice of democracy. Strategic Communication, Social Media and Democracy provides a new framework for understanding how this digital reality affects both practitioners and theoreticians. As the environment moves at a fast pace, this book offers a way to navigate these changes through a lens of empirical research. It addresses the fundamental shifts occurring in how we communicate and interact within a digital society, making it a necessary resource for those studying or working in the field of public relations and communication research.

Key Features

Provides a new framework for understanding the digital reality facing modern practitioners and theoreticians.

Examines how digital trends reconfigure business models and organizational structures.

Explores the impact of digital communication on the practice of democracy.

Based on empirical research to help navigate a fast-moving communication environment.

Part of the Routledge New Directions in PR and Communication Research series.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138841161
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills
Domain: Amazon UK
Release Date: 26 August 2015
Listed Since: 01 January 2015

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Routledge Strategic Communication, Social Media and Democracy

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