£125.00

Routledge Political Reputation Management: The Strategy Myth

Name: Routledge Political Reputation Management: The Strategy Myth
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Political Leaders & Leadership

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Description

Does a competitive political environment actually force parties to manage communications strategically? This book from the Routledge New Directions in PR & Communication Research series challenges the common assumption that political reputations are built through controlled, long-term planning. In a modern landscape defined by public distrust and rapid media cycles, the ability to maintain a consistent narrative is constantly threatened by unpredictable events. This text examines the reality of modern political communication. It looks at how external factors often disrupt planned strategies, forcing communicators to pivot when the news agenda shifts unexpectedly. By studying the tension between planned strategic approaches and reactive tactical responses, readers gain a deeper understanding of how political narratives are actually formed and maintained. Drawing on direct interviews with leading journalists and professional communicators, this work provides a realistic view of the field. It is an essential resource for those studying political leadership, public relations, and the practical challenges of managing reputation in a fast-moving media environment.

Key Features

Explores the tension between planned strategic communication and reactive tactical responses in political settings.

Based on primary research through interviews with leading journalists and professional communicators.

Analyzes how external events and changing news agendas disrupt controlled communication strategies.

Part of the Routledge New Directions in PR & Communication Research series for academic depth.

Examines the impact of public distrust and critical media on political reputation management.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138796565
Category: Books > Subjects > Biography > Political > Political Leaders & Leadership
Domain: Amazon UK
Release Date: 06 January 2015
Listed Since: 14 July 2014

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Routledge Political Reputation Management: The Strategy Myth

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