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KENDALL HUNT PUBLISHING Strategic Communications: Planning for Public Relations and Marketing

Name: Strategic Communications: Planning for Public Relations and Marketing
Brand: KENDALL HUNT PUBLISHING

Communication & Presentation

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New Seventh Edition Coming Soon!The rapid advance of social and digital media technology has changed the landscape of communication and business entirely. One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.Strategic Communications for PR, Social Media and Marketing by Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson:Integrates an updated and revised Strategic Communications Matrix that focuses research, including stakeholder research, on results that provide a foundation for communication efforts.Presents an updated and expanded treatment of social and digital media such as using social media for message amplification rather than just message delivery and how to leverage social media based on analytics.Includes a revised chapter on RFPs with a broader look at cultivating new business through business pitches.Is Contemporary! The publication includes new examples, and case studies taken from todays headlines. In addition, Tips from the Pros and Matrix Applied vignettes provide advice from successful communication practitioners.

Product Specifications

Brand: KENDALL HUNT PUBLISHING
Format: paperback
ASIN: 146529774X
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 26 July 2016
Listed Since: 03 August 2016

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KENDALL HUNT PUBLISHING Strategic Communications: Planning for Public Relations and Marketing

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