A Reader in Marketing Communications - Image 1

£175.64

Routledge A Reader in Marketing Communications

Name: A Reader in Marketing Communications
Brand: Routledge
Price: 167.15 GBP
Availability: InStock

Call Centre Management

Price History & Forecast

Last 7 days • 7 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 7 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £176 (5 days, 71.4%)

Price range: £167 - £176

Price levels: 2 different prices over 7 days

Description

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area – the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415356482
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 27 August 2020
Listed Since: 09 February 2007

Barcode

No barcode data available

Routledge A Reader in Marketing Communications

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Communications

Marketing Communications

Marketing Communications Management: Concepts and Theories, Cases and Practices

The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)

The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)

Marketing Communication: New Approaches, Technologies, and Styles

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Routledge Integrated Advertising, Promotion, and Marketing Book

Multi Pack: Consumer Behavior and Managerial Decision Making:(International Edition) with Marketing Communications:A European Perspective

Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management)

Marketing Communications: Principles and Practice

Marketing Communications Management: Concepts and Theories, Cases and Practices

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

Social Communication in Advertising: Consumption in the Mediated Marketplace

Routledge Principles of Strategic Communication Textbook

Business to Business Marketing Management: A Global Perspective

A Handbook of Corporate Communication and Public Relations

Intercultural Marketing: Theory and Practice

Strategic Integrated Marketing Communications

International Marketing: Strategy and Theory

Marketing Communications: Objectives, Strategy, Tactics

Marketing and Globalization

Successful Marketing Communications: A practical guide to planning and implementation

Marketing Communications