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Routledge The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)

Name: The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)
Brand: Routledge
Price: 57.99 GBP
Availability: InStock

Medical, Legal & Social Sciences

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The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367656086
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 30 September 2020
Listed Since: 26 July 2020

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Routledge The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)

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