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Wiley Critical Marketing: Issues in Contemporary Marketing

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Description

Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives. Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.

Key Features

New Store Stock

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Publication Date
08 December 2009
Listed Since
08 May 2007

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