£134.00

Sage Publications Marketing: A Critical Introduction - Book

Name: Sage Publications Marketing: A Critical Introduction - Book
Brand: Sage Publications
Price: 134.0 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Explore the complexities of modern business with Marketing: A Critical Introduction by Sage Publications. This text provides a rigorous look at how marketing management can be studied and practiced through a critical lens. It addresses fundamental questions regarding whether marketing truly works for organizations, managers, and citizens in today's world. This book serves as a vital resource for students and academics. Professor Rob Lawson from the University of Otago notes that Chris Hackley has created a text that makes critical perspectives accessible to undergraduate students, solving a common problem where such approaches are often too difficult to access. Whether you are studying brand identity or corporate strategy, this book offers a deep dive into the practical and theoretical aspects of the field. Ideal for those studying business, finance, and law, this volume helps readers understand the real-world impact of marketing practices. It is an essential addition to any academic library or professional collection focused on sales and marketing.

Key Features

Provides a rigorous academic text that makes critical marketing perspectives accessible to undergraduate students.

Examines the effectiveness of marketing for organizations, managers, and citizens to provide a well-rounded view.

Offers deep insights into how marketing management can be studied and practiced from a critical standpoint.

Published by Sage Publications Ltd, ensuring a high standard of academic and professional content.

This specific copy is a used book maintained in good condition for your studies.

An important addition to marketing literature for those researching brands and corporate identity.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 1412911486
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 19 March 2009
Listed Since: 23 May 2008

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Sage Publications Marketing: A Critical Introduction - Book

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