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Sage Publishing Marketing: A Critical Introduction - Sage Publications

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Description

Marketing: A Critical Introduction by Sage Publications offers a rigorous examination of marketing theory and practice from a critical perspective. This text bridges the gap between academic scholarship and undergraduate accessibility, making complex marketing concepts understandable to students new to the field. The book addresses fundamental questions about marketing's effectiveness for organisations, managers and citizens, whilst exploring how marketing management can be studied and practised through a critical lens. Electronic inspection copies are available for instructors, making it ideal for course adoption and curriculum development. This used book in good condition provides excellent value for students and educators seeking a thoughtful, evidence-based approach to understanding marketing's role in contemporary business and society.

Key Features

Marketing: A Critical Introduction presents rigorous academic content specifically designed for undergraduate students seeking critical perspectives on marketing theory.

Electronic inspection copies are available for instructors, enabling course review and adoption decisions before purchase.

This used book in good condition provides an affordable option for accessing Sage Publications' established marketing curriculum resource.

The text examines how marketing management can be studied and practised critically, addressing real-world organisational challenges.

Sage Publications' authorship ensures peer-reviewed content aligned with business education standards and marketing scholarship.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 March 2009
Listed Since
23 May 2008

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