New Directions in Critical Marketing Studies (SAGE Library in Marketing) - Image 1

£108.48

Sage Publications New Directions in Critical Marketing Studies (SAGE Library in Marketing)

Name: New Directions in Critical Marketing Studies (SAGE Library in Marketing)
Brand: Sage Publications
Price: 110.96 GBP
Availability: InStock

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Description

Product Description This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain. The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy. Volume One: Critical Marketing and Critiques of Marketing Volume Two: Conceptual and Ethical Critiques Volume Three: Power, Resistance and Marketplace Boundaries Volume Four: The Structuring of Marketing and Consumer Practice About the Author I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.

Product Specifications

Brand: Sage Publications
Format: Hardcover
Pack Size: 4 items
ASIN: 1446273261
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 25 September 2013
Listed Since: 22 March 2013

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Sage Publications New Directions in Critical Marketing Studies (SAGE Library in Marketing)

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