Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5) - Image 1

£169.83

Springer Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)

Name: Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)
Brand: Springer
Price: 169.83 GBP
Availability: InStock

Decision Making

It has never been this cheap. We have no record of a lower price.

£170 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 82 days · 82 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 82 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £170 (76 days, 92.7%)

Price range: £170 - £171

Price levels: 2 different prices over 82 days

Description

Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional "good old" memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader's while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 9401046158
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Decision Making
Domain: Amazon UK
Publication Date: 24 December 2012
Listed Since: 17 July 2013

Barcode

No barcode data available

Springer Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)

The Art & Science of Marketing: Marketing for Marketing Managers

Essentials Of Modern Marketing: Italy Edition

Essentials of Modern Marketing: Inaugural Pakistan Edition

Marketing: Einführung in die Absatzpolitik

Loose-leaf Edition Marketing

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Computergestütztes Marketing

Marketing Skills in Practice: Developing a Successful Marketing Career

Marketing: Critical Perspectives on Business and Management

Essentials of Marketing

Marketing: The Core with PowerWeb (McGraw-Hill/Irwin Series in Marketing)

International Marketing ISE

Marketing

FUNDAMENTALS OF MARKETING

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC

History Of Marketing Science, The: 3 (World Scientific-Now Publishers Series in Business)

Marketing

Marketing Strategy: Based on First Principles and Data Analytics

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

Valuepack: Principles of Marketing: European Edition with Economics for Business

Strategic Marketing Management - Theory and Practice

New Directions in Critical Marketing Studies (SAGE Library in Marketing)