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Sage Publishing Contemporary Issues in Marketing: Principles and Practice

Amazon

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£55.42 £54.76 £54.90 £55.05 £55.19 £55.34 £55.48 26 July 2026 01 August 2026 07 August 2026 13 August 2026 20 August 2026
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Description
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

Product Specifications
Brand
Sage Publishing
Format
paperback
ASIN
1526478889
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
20 September 2019
Listed Since
07 June 2019

Barcode

No barcode data available

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