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Sage Publications Contemporary Issues in Marketing: Principles and Practice

Name: Contemporary Issues in Marketing: Principles and Practice
Brand: Sage Publications

Call Centre Management

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As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners' perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1526478889
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 20 September 2019
Listed Since: 07 June 2019

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Sage Publications Contemporary Issues in Marketing: Principles and Practice

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