£121.00

Sage Publications Marketing Ethics & Society - Business Text

Name: Sage Publications Marketing Ethics & Society - Business Text
Brand: Sage Publications
Price: 121.0 GBP
Availability: InStock

Ethics

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Description

Marketing is a fundamental part of business success, but it also remains one of the most debated areas of management. This book from Sage Publications provides a deep look into the ethical challenges that modern marketing faces. It addresses common criticisms such as the impact on consumption patterns and the potential for deception or lowered quality in products. By taking a holistic and international perspective, this text helps readers understand the complex relationship between marketing activities and society. It goes beyond simple theory to explore practical strategies that marketers can use to respond to ethical dilemmas. Whether you are studying business ethics or looking to improve professional standards, this book offers a critical examination of how marketing affects the world around us.

Key Features

Provides a holistic and international perspective on the ethical challenges found in modern marketing practices.

Examines common criticisms of marketing, including its impact on consumption patterns and materialism.

Explores practical strategies that marketers can use to respond to various ethical challenges in business.

Offers a critical analysis of specific marketing activities and their impact on quality and innovation.

Serves as a comprehensive resource for understanding the controversial aspects of business management.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 144629661X
Category: Books > Subjects > Business, Finance & Law > Reference & Education > Ethics
Domain: Amazon UK
Release Date: 08 October 2015
Listed Since: 31 March 2015

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Sage Publications Marketing Ethics & Society - Business Text

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