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£121.00
Sage Publications Marketing Ethics & Society - Business Text
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Description
Key Features
Provides a holistic and international perspective on the ethical challenges found in modern marketing practices.
Examines common criticisms of marketing, including its impact on consumption patterns and materialism.
Explores practical strategies that marketers can use to respond to various ethical challenges in business.
Offers a critical analysis of specific marketing activities and their impact on quality and innovation.
Serves as a comprehensive resource for understanding the controversial aspects of business management.
Product Specifications
- Brand
- Sage Publications
- Format
- hardcover
- ASIN
- 144629661X
- Domain
- Amazon UK
- Release Date
- 08 October 2015
- Listed Since
- 31 March 2015
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