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£121.00
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£121 today · cheaper than every other day in the last 3 months
Sage Publishing Sage Publications Marketing Ethics & Society Textbook
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Price distribution over 64 days • 1 price levels
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Most common price: £121 (64 days, 100.0%)
Price range: £121 - £121
Price levels: 1 different prices over 64 days
Description
Key Features
This Sage Publications book provides a holistic and international perspective on the ethical challenges found in modern marketing.
The text examines how marketing activities can impact society through materialism and unsustainable consumption patterns.
Readers can explore strategies to respond to ethical challenges such as deception and the lowering of quality in business management.
The content analyzes the impact of marketing on innovation and its role within organizational success.
Product Specifications
- Brand
- Sage Publishing
- Format
- hardcover
- ASIN
- 144629661X
- Domain
- Amazon UK
- Release Date
- 08 October 2015
- Listed Since
- 31 March 2015
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