Contemporary Issues in Green and Ethical Marketing (Key Issues in Marketing Management) - Image 1

£137.76

Routledge Contemporary Issues in Green and Ethical Marketing (Key Issues in Marketing Management)

Name: Contemporary Issues in Green and Ethical Marketing (Key Issues in Marketing Management)
Brand: Routledge
Price: 137.76 GBP
Availability: InStock

Call Centre Management

It has never been this cheap. We have no record of a lower price.

£138 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 30 days · 30 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 30 days • 1 price levels

Days at Price

Price Analysis

Most common price: £138 (30 days, 100.0%)

Price range: £138 - £138

Price levels: 1 different prices over 30 days

Description

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption activities of green and ethical consumers, the contributors point to some of the weaknesses identified in previous marketing research. The book also considers fundamental ways in which marketing academics and marketing practitioners can gain a more holistic understanding of the demographic, psychological and socio-cultural influences upon the green and ethical consumer. The contributors offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers, the joint efforts of which are needed to ensure a more ‘green’, ethical and sustainable marketplace. This book was originally published as a special issue of the Journal of Marketing Management.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415723825
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 11 November 2013
Listed Since: 18 June 2013

Barcode

No barcode data available

Routledge Contemporary Issues in Green and Ethical Marketing (Key Issues in Marketing Management)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Greener Marketing: A Responsible Approach to Business

Environmental Marketing: Strategies, Practice, Theory, and Research

Ethics, Social Responsibility and Sustainability in Marketing (Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application)

Marketing In and For a Sustainable Society: 13 (Review of Marketing Research, 13)

Mapping Managerial Implications Of Green Strategy: A Framework For Sustainable Innovation

Environmental Ethics and Behavioural Change

Green Consumerism: Perspectives, Sustainability, and Behavior

The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry

Environmental Ethics and Behavioural Change

Environment, Politics and Activism: The Role of Media

Marketing Ethics: An International Perspective

Sage Publications Marketing Ethics & Society - Business Text

Communicating Sustainability for the Green Economy

Ethics in Marketing: International cases and perspectives

Environmental Awareness and the Role of Social Media (Advances in Environmental Engineering and Green Technologies)

Sustainable Marketing Management: Grundlagen und Cases

Handbook of Green Economics

Encouraging Sustainable Behavior: Psychology and the Environment

Global Marketing: Strategy, Practice, and Cases

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Marketing the Green School: Form, Function, and the Future (Advances in Educational Marketing, Administration, and Leadership)