Contemporary Issues in Green and Ethical Marketing (Key Issues in Marketing Management) - Image 1

£137.76

Routledge Contemporary Issues in Green and Ethical Marketing (Key Issues in Marketing Management)

Name: Contemporary Issues in Green and Ethical Marketing (Key Issues in Marketing Management)
Brand: Routledge
Price: 137.76 GBP
Availability: InStock

Call Centre Management

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Description

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption activities of green and ethical consumers, the contributors point to some of the weaknesses identified in previous marketing research. The book also considers fundamental ways in which marketing academics and marketing practitioners can gain a more holistic understanding of the demographic, psychological and socio-cultural influences upon the green and ethical consumer. The contributors offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers, the joint efforts of which are needed to ensure a more ‘green’, ethical and sustainable marketplace. This book was originally published as a special issue of the Journal of Marketing Management.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415723825
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 11 November 2013
Listed Since: 18 June 2013

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Routledge Contemporary Issues in Green and Ethical Marketing (Key Issues in Marketing Management)

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