Sustainable Marketing Management: Grundlagen und Cases - Image 1

£47.89

Springer Sustainable Marketing Management: Grundlagen und Cases

Name: Sustainable Marketing Management: Grundlagen und Cases
Brand: Springer
Price: 47.56 GBP
Availability: InStock

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Description

„Sustainable Marketing Management “ betrachtet erstmals integriert das Thema nachhaltige Unternehmensführung im Gebiet des Marketing aus Wissenschafts- und Praxisperspektive. Das Ziel ist es, zunächst den Begriff des Sustainable Marketing Management wissenschaftlich-konzeptionell zu erläutern, um der gegenwärtigen Inhaltsentleerung dieses und ähnlicher Begrifflichkeiten entgegenzuwirken. Desweiteren werden entlang der Stufen des entscheidungsorientierten Managementansatzes (Ziele, Strategien, Umsetzung, Kontrolle) aus Wissenschaft und Praxis aufgearbeitete Best Practice-Praxisbeispiele präsentiert. So kann der Leser das eigene (unternehmerische) Handeln vergleichen und ggfs. entsprechend anpassen bzw. neu ausrichten. Fallstudienbeiträge, die sowohl von einem Vertreter aus der Wissenschaft als auch aus der Praxis gemeinsam verfasst werden, gewährleisten eine ganzheitliche Perspektive und tragen dem integrativen Gedanken des Sammelwerkes Rechnung.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3658024364
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 09 January 2015
Listed Since: 13 August 2013

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Springer Sustainable Marketing Management: Grundlagen und Cases

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