Sustainability Marketing: A Global Perspective, 2nd Edition - Image 1

£46.95

Wiley Sustainability Marketing: A Global Perspective, 2nd Edition

Name: Sustainability Marketing: A Global Perspective, 2nd Edition
Brand: Wiley
Price: 46.95 GBP
Availability: InStock

Brands & Corporate Identity

Price History & Forecast

Last 35 days • 35 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 35 days • 1 price levels

Days at Price

Price Analysis

Most common price: £47 (35 days, 100.0%)

Price range: £47 - £47

Price levels: 1 different prices over 35 days

Description

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 1119966191
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 17 August 2012
Listed Since: 26 July 2011

Barcode

No barcode data available

Wiley Sustainability Marketing: A Global Perspective, 2nd Edition

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Routledge Sustainable Marketing Planning - Second Edition

Consumers, Society and Marketing: A Sustainability Perspective (CSR, Sustainability, Ethics & Governance)

Global Marketing Management

Sustainable Marketing: Strategic Marketing for People, Planet and Profit (Classroom Companion: Business)

Strategic Marketing Planning: A Step-by-Step Approach

Ethics, Social Responsibility and Sustainability in Marketing (Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application)

An Introduction to Sustainability: Environmental, Social and Personal Perspectives

Wiley Marketing for Sustainable Development - Wiley-ISTE Book

An Introduction to Sustainability: Environmental, Social and Personal Perspectives

Global Environmental Issues

Introduction to Sustainability, 2nd Edition

Social Marketing: Principles and Practice for Delivering Global Change

Sustainability Marketing: New directions and practices

Environmental Marketing: Strategies, Practice, Theory, and Research

Contemporary Issues in Green and Ethical Marketing (Key Issues in Marketing Management)

Global Marketing: Strategy, Practice, and Cases

Sustainable Business: A One Planet Approach

Social Marketing: Principles and Practice for Delivering Global Change

International Marketing: A Global Perspective

Global Marketing: Strategy, Practice, and Cases

Consumer Behaviour

Sustainable Marketing: Pearson New International Edition

Ethical Approaches to Marketing: Positive Contributions to Society

Marketing