Sustainability Marketing: New directions and practices - Image 1

£73.99

emerald PUBLISHING Sustainability Marketing: New directions and practices

Name: Sustainability Marketing: New directions and practices
Brand: emerald PUBLISHING
Price: 59.03 GBP
Availability: InStock

Management Science

Price History & Forecast

Last 41 days • 41 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 41 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £74 (21 days, 51.2%)

Price range: £59 - £74

Price levels: 2 different prices over 41 days

Description

With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New directions and practices explores how an increase in customer's desire for sustainable products can form a key part of new marketing strategies. The authors shed new light on strategies that capture the benefits of sustainability from an ecological, social and profitability standpoint in business, while explaining the strategic intent required for building marketing strategies that will provide a competitive advantage. The book harnesses the Triple Bottom Line concept by highlighting the significance of developing, refining, and implementing marketing strategies with a key focus on sustainability, in order to leave a positive impact upon the planet and people. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

Product Specifications

Brand: emerald PUBLISHING
Format: hardcover
ASIN: 1800712456
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 05 May 2021
Listed Since: 09 November 2020

Barcode

No barcode data available

emerald PUBLISHING Sustainability Marketing: New directions and practices

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Sustainable Marketing: Strategic Marketing for People, Planet and Profit (Classroom Companion: Business)

Consumers, Society and Marketing: A Sustainability Perspective (CSR, Sustainability, Ethics & Governance)

The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry

Routledge Sustainable Marketing Planning - Second Edition

Contemporary Issues in Green and Ethical Marketing (Key Issues in Marketing Management)

Business & Sustainability: Concepts, Strategies and Changes: 3 (Critical Studies on Corporate Responsibility, Governance and Sustainability, 3)

Environmental Marketing: Strategies, Practice, Theory, and Research

Ethics, Social Responsibility and Sustainability in Marketing (Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application)

Business Strategy and Sustainability: 3 (Developments in Corporate Governance and Responsibility, 3)

Green Consumerism: Perspectives, Sustainability, and Behavior

Sustainable Marketing: The Industry’s Role in a Sustainable Future

Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Sustainability, Green Management, and Performance of SMEs

Routledge - Green Marketing in a Unified Europe Book

Sustainability Marketing: A Global Perspective, 2nd Edition

Tourism Planning and Destination Marketing

Business Models for Sustainability

Communicating Sustainability for the Green Economy

Driving Green Consumerism Through Strategic Sustainability Marketing (Practice, Progress, and Proficiency in Sustainability)

Implementing Triple Bottom Line Sustainability into Global Supply Chains

Corporate Social Responsibility and Entrepreneurship for Sustainability: Leading in the Era of Digital Transformation

Sustainability Management: Concepts, Instruments, and Stakeholders

Sustainable Business Models: Principles, Promise, and Practice (CSR, Sustainability, Ethics & Governance)