£115.08

Sage Publications Sustainable Marketing: Managerial - Ecological Issues

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£115 today · all-time low £110 (Apr 2026) · usually £115

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£123.57 £108.84 £112.05 £115.27 £118.48 £121.70 £124.91 26 April 2026 13 May 2026 31 May 2026 18 June 2026 06 July 2026

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6 days 31 days · current 15 days 7 days 13 days 0 8 16 23 31 £110 £115 £121 £122 £124 Days at Price

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Most common price: £115 (31 days, 43.1%)

Price range: £110 - £124

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Description

There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 March 1999
Listed Since
02 January 2007

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