£135.66

Sage Publications Sustainable Marketing: Managerial - Ecological Issues

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Last 631 days • 631 data points (No recent data available)

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£143.00 £105.50 £113.68 £121.86 £130.05 £138.23 £146.41 10 June 2024 14 November 2024 21 April 2025 25 September 2025 02 March 2026

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120 days 175 days 274 days 21 days · current 41 days 0 69 137 206 274 £109-116 £116-123 £123-129 £129-136 £136-143 Days at Price

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Most common range: £123-129 (274 days, 43.4%)

Price range: £109 - £143

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Description

There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
16 March 1999
Listed Since
02 January 2007

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