£123.67

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£124 today · previous high £124 · all-time low £115

Sage Publishing Sustainable Marketing: Managerial - Ecological Issues

Amazon

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Last 58 days · 58 data points (no recent data)

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£123.67 £114.22 £116.28 £118.34 £120.41 £122.47 £124.53 24 July 2026 07 August 2026 21 August 2026 04 September 2026 19 September 2026
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Price distribution over 58 days • 2 price levels

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2 days 56 days · current 0 14 28 42 56 £115 £124 Days at Price

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Most common price: £124 (56 days, 96.6%)

Price range: £115 - £124

Price levels: 2 different prices over 58 days

Description

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 March 1999
Listed Since
02 January 2007

Barcode

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