Environmental Marketing: Strategies, Practice, Theory, and Research - Image 1

£56.99

Routledge Environmental Marketing: Strategies, Practice, Theory, and Research

Name: Environmental Marketing: Strategies, Practice, Theory, and Research
Brand: Routledge
Price: 56.99 GBP
Availability: InStock

Call Centre Management

It has never been this cheap. We have no record of a lower price.

£57 today · cheaper than every other day in the last 24 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 614 days • 614 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 614 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £57 (488 days, 79.5%)

Price range: £57 - £62

Price levels: 2 different prices over 614 days

Description

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well.Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance.This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance.Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 1560249285
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 07 January 1997
Listed Since: 08 December 2006

Barcode

No barcode data available

Routledge Environmental Marketing: Strategies, Practice, Theory, and Research

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Green Consumerism: Perspectives, Sustainability, and Behavior

Critical Environmental Politics (Interventions)

Environment and Politics (Routledge Introductions to Environment: Environment and Society Texts)

Environmental Ethics and Behavioural Change

The Global Politics of the Environment: Second Edition

Greener Marketing: A Responsible Approach to Business

The Global Casino: An Introduction to Environmental Issues

Contemporary Environmental Politics: From Margins to Mainstream: 12

A Substantive Environmental Right: An Examination of the Legal Obligations of Decision-Makers Towards the Environment: 1 (Energy and Environmental Law and Policy Series)

Environmental Ethics and Behavioural Change

Pro-environmental Behaviors

Environment Encyclopedia and Directory 2010

Between Two Worlds: Science, the Environmental Movement and Policy Choice (Cambridge Studies in Environmental Policy)

Environmental Publics

Environmental Policy in the European Union

Living in the Environment

Historical Dictionary of Environmentalism (Historical Dictionaries of Religions, Philosophies, and Movements Series)

Environmental Policy in the European Union

Environmental Policy: An Economic Perspective

Environmental Communication for Children: Media, Young Audiences, and the More-Than-Human World (Palgrave Studies in Media and Environmental Communication)

Environmentalism: Environmental Strategies and Environmental Sustainability

Routledge Environmental Policy and the Pursuit of Sustainability

Environmental Policy: New Directions for the Twenty-First Century

Environmental Policy: Second Edition (Routledge Introductions to Environment: Environment and Society Texts)