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Routledge Greener Marketing: A Responsible Approach to Business

Name: Greener Marketing: A Responsible Approach to Business
Brand: Routledge
Price: 38.05 GBP
Availability: InStock

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Description

An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1874719004
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 01 July 1999
Listed Since: 16 December 2006

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Routledge Greener Marketing: A Responsible Approach to Business

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