Greener Marketing: A Responsible Approach to Business - Image 1

£41.99

Routledge Greener Marketing: A Responsible Approach to Business

Name: Greener Marketing: A Responsible Approach to Business
Brand: Routledge
Price: 41.99 GBP
Availability: InStock

Management

This is the most expensive it has ever been. Walk away.

£42 today · previous high £42 · all-time low £40

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 38 days • 38 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 38 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £40 (37 days, 97.4%)

Price range: £40 - £42

Price levels: 2 different prices over 38 days

Description

An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1874719004
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 01 July 1999
Listed Since: 16 December 2006

Barcode

No barcode data available

Routledge Greener Marketing: A Responsible Approach to Business

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Greening Environmental Policy: The Politics of a Sustainable Future

Green Economics: An Introduction to Theory, Policy and Practice

Individual and Structural Determinants of Environmental Practice (Routledge Studies in Environmental Policy and Practice)

Handbook of Green Economics

Politics and the Environment: From Theory to Practice

Small-Scale Urban Greening: Creating Places of Health, Creativity, and Ecological Sustainability

Environmental Marketing: Strategies, Practice, Theory, and Research

Green Economics: An Introduction to Theory, Policy and Practice

Environmental Ethics and Behavioural Change

Green Politics: A Modern Approach

Contemporary Issues in Green and Ethical Marketing (Key Issues in Marketing Management)

Greening International Law: 1 (International Law and Sustainable Development Series)

Small-Scale Urban Greening: Creating Places of Health, Creativity, and Ecological Sustainability

Green Technologies and Business Practices: An IT Approach

Corporate Environmentalism and the Greening of Organizations (SAGE Library in Business and Management)

Environmental Policy in an International Context: Prospects for Environmental Change: Volume 3

Environmental Policy, Governance and Politics: A South Asian Perspective

Education in Times of Environmental Crises: Teaching Children to Be Agents of Change

Green Consumerism: Perspectives, Sustainability, and Behavior

Routledge Politics and the Environment: From Theory to Practice

Environment, Politics and Activism: The Role of Media

Mapping Managerial Implications Of Green Strategy: A Framework For Sustainable Innovation

Environmental Protection, Law and Policy: Text and Materials

Environmentalism And Political Theory: Toward An Ecocentric Approach