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Sage Publishing Problems in Marketing: Applying Key Concepts and Techniques

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Description

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 January 2008
Listed Since
04 January 2007

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