Problems in Marketing: Applying Key Concepts and Techniques - Image 1

£152.34

Sage Publications Problems in Marketing: Applying Key Concepts and Techniques

Name: Problems in Marketing: Applying Key Concepts and Techniques
Brand: Sage Publications
Price: 138.93 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 0761971785
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 07 January 2008
Listed Since: 04 January 2007

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Sage Publications Problems in Marketing: Applying Key Concepts and Techniques

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