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McGraw-Hill Education Strategic Marketing Management Cases w/Excel Spreadsheets

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Description

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 November 2001
Listed Since
13 December 2006

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