Strategic Marketing Management Cases w/Excel Spreadsheets - Image 1

£52.44

McGraw-Hill Education Strategic Marketing Management Cases w/Excel Spreadsheets

Name: Strategic Marketing Management Cases w/Excel Spreadsheets
Brand: McGraw-Hill Education
Price: 80.57 GBP
Availability: InStock

Call Centre Management

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Description

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

Product Specifications

Brand: McGraw-Hill Education
Format: paperback
ASIN: 0072514825
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 16 November 2001
Listed Since: 13 December 2006

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