£108.79

World Scientific Publishing Company Worldwide Casebook in Marketing Management

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Description

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 April 2016
Listed Since
01 September 2015

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