HANDBOOK OF CONTEMPORARY MARKETING/CHINA: Theories & Practices (Management Science - Theory and Applications)

Handbook of Contemporary Marketing in China: Theories & Practices (Management Science-Theory and Applications)

Handbook of Chinese Management

Springer

Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals)

Springer

Marketing Management: A Contemporary Perspective

McGraw-Hill Education

Contemporary Issues in Marketing: Principles and Practice

Sage Publications

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

MACMILLAN

CHINA'S REALITY AND GLOBAL VISION: MANAGEMENT RESEARCH AND DEVELOPMENT IN CHINA

World Scientific Publishing Company

Business in Contemporary China

Routledge

Routledge Handbook of Chinese Business and Management

Contemporary China - An Introduction

Routledge

Routledge Handbook of Niche Marketing: Principles and Practice

Routledge

Handbook of Market Research: 1-2

Springer

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market: Consumers, Marketing and the Wider World

Chandos Publishing

Chinese Business: Landscapes and Strategies

Routledge

Guanxi: Relationship Marketing in a Chinese Context

Routledge

On Contemporary Chinese Legal System (Understanding China)

Understanding Chinese Firms from Multiple Perspectives

Springer

Routledge Contemporary Chinese Marxism Research Book

Routledge

Research Handbook on Corporate Governance in China (Research Handbooks in Business and Management series)

Digital and Social Media Marketing: Emerging Applications and Theoretical Development (Advances in Theory and Practice of Emerging Markets)

Springer

Chinese Entrepreneurship: Contemporary Chinese Entrepreneurship, Cultivation of Chinese Entrepreneurship, the Rise of Chinese Entrepreneurship in ... (Critical Concepts in Asian Studies)

Routledge

The Business of Marketing Research

Cognella Academic Publishing

Handbook of Research on Contemporary Consumerism (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global