£75.99

HANDBOOK OF CONTEMPORARY MARKETING/CHINA: Theories & Practices (Management Science - Theory and Applications)

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Description

This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2013
Listed Since
14 July 2012

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