£63.99

PEARSON EDUCATION Marketing Management, An Asian Perspective

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£75.45 £62.84 £65.59 £68.34 £71.10 £73.85 £76.60 10 March 2026 18 March 2026 27 March 2026 04 April 2026 13 April 2026

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Description

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices.Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. .

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 October 2017
Listed Since
12 January 2015

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