Global Perspectives on Contemporary Marketing Education (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

£186.92

Parlux Global Perspectives on Contemporary Marketing Education (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Global Perspectives on Contemporary Marketing Education (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: Parlux
Price: 186.92 GBP
Availability: InStock

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Description

A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.

Product Specifications

Brand: Parlux
Format: hardcover
ASIN: 1466697849
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 29 February 2016
Listed Since: 13 November 2015

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Parlux Global Perspectives on Contemporary Marketing Education (Advances in Marketing, Customer Relationship Management, and E-Services)

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