£125.68

Business Science Reference - Marketing Education and Profession

Name: Business Science Reference - Marketing Education and Profession
Brand: Business Science Reference
Price: 125.68 GBP
Availability: InStock

Economics

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Description

The marketing landscape is undergoing massive shifts. Globalization, the digital revolution, and increased transparency are changing how businesses operate and interact with society. These rapid developments require both academics and industry professionals to rethink their current approaches to stay relevant in a changing market. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession addresses these challenges directly. This book examines the relationship between university teaching and the actual requirements of the modern workforce. It provides new perspectives on how educational institutions can adapt to meet the demands of the current and future business environment. By exploring these intersections, the text offers a deep discussion on what should be taught in classrooms to prepare students for real-world marketing roles. It is a valuable resource for anyone looking to understand the evolving connection between academic theory and professional practice in the global market.

Key Features

Explores how globalization and the digital revolution affect modern marketing functions and professional requirements.

Discusses the need for universities to reinvent teaching methods to meet present and future market demands.

Examines the growing pressure on the role of business in society and its impact on marketing education.

Provides emerging perspectives on the evolving role of marketing in a changing global landscape.

Analyzes the connection between academic curricula and the practical needs of marketing professionals.

Product Specifications

Brand: Business Science Reference
Format: paperback
ASIN: 1522586911
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 23 November 2018
Listed Since: 31 January 2020

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Business Science Reference - Marketing Education and Profession

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