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£125.68
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£126 today · previous high £126 · all-time low £121
Business Science Reference Marketing Education vs Profession - Gap Analysis Book
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Last 57 days · 57 data points (no recent data)
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Price distribution over 57 days • 2 price levels
Price Analysis
Most common price: £126 (45 days, 78.9%)
Price range: £121 - £126
Price levels: 2 different prices over 57 days
Description
Key Features
Published by IGI Global's Business Science Reference division, offering academic research on marketing education and professional practice alignment.
Addresses globalisation and digital revolution impacts on marketing functions and university curriculum design requirements.
Explores the disconnect between what universities teach and what marketing professionals actually need in current employment.
Provides emerging perspectives on reinventing marketing education to meet present and future market demands.
Examines transparency and corporate social responsibility as reshaping forces in both academic and professional marketing environments.
Product Specifications
- Format
- paperback
- ASIN
- 1522586911
- Domain
- Amazon UK
- Release Date
- 23 November 2018
- Listed Since
- 31 January 2020
Barcode
No barcode data available
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