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£124.85
Business Science Reference - Marketing Education and Profession
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£125 today · usual range £0–£0 · best ever £116
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Last 545 days • 545 data points (No recent data available)
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Price distribution over 545 days • 5 price ranges
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Most common range: £116-121 (173 days, 31.7%)
Price range: £116 - £143
Price levels: 5 price ranges over 545 days
Description
Key Features
Explores how globalization and the digital revolution affect modern marketing functions and professional requirements.
Discusses the need for universities to reinvent teaching methods to meet present and future market demands.
Examines the growing pressure on the role of business in society and its impact on marketing education.
Provides emerging perspectives on the evolving role of marketing in a changing global landscape.
Analyzes the connection between academic curricula and the practical needs of marketing professionals.
Product Specifications
- Format
- Paperback
- ASIN
- 1522586911
- Domain
- Amazon UK
- Release Date
- 23 November 2018
- Listed Since
- 31 January 2020
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