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Jai Press Inc. Essays by Distinguished Marketing Scholars of the Society for Marketing Advances: 11 (Advances in Business Marketing and Purchasing, 11)

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Description

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

Key Features

Pages Count - 236. Binding type - Hardcover.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
14 August 2002
Listed Since
10 December 2006

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