Essays by Distinguished Marketing Scholars of the Society for Marketing Advances: 11 (Advances in Business Marketing and Purchasing, 11) - Image 1

£77.01

Jai Press Inc. Essays by Distinguished Marketing Scholars of the Society for Marketing Advances: 11 (Advances in Business Marketing and Purchasing, 11)

Name: Essays by Distinguished Marketing Scholars of the Society for Marketing Advances: 11 (Advances in Business Marketing and Purchasing, 11)
Brand: Jai Press Inc.
Price: 85.21 GBP
Availability: InStock

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Description

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

Key Features

Pages Count - 236. Binding type - Hardcover.

Product Specifications

Brand: Jai Press Inc.
Format: hardcover
ASIN: 0762308699
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 14 August 2002
Listed Since: 10 December 2006

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