Global Marketing: United States Edition - Image 1

£30.89

PEARSON EDUCATION Global Marketing: United States Edition

Name: Global Marketing: United States Edition
Brand: PEARSON EDUCATION
Price: 67.99 GBP
Availability: InStock

Call Centre Management

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Description

For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases. Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total cost to students is reasonable. The fourth edition is packed with new chapter opening vignettes, end-of-chapter cases (50% new!), and new coverage including more on global digital marketing (Ch 17) and CRM (Ch 6).

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0131469193
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 07 December 2004
Listed Since: 21 December 2006

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PEARSON EDUCATION Global Marketing: United States Edition

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