£30.89

PEARSON EDUCATION Global Marketing: United States Edition

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Description

For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases. Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total cost to students is reasonable. The fourth edition is packed with new chapter opening vignettes, end-of-chapter cases (50% new!), and new coverage including more on global digital marketing (Ch 17) and CRM (Ch 6).

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 December 2004
Listed Since
21 December 2006

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