£54.50

Examicus Verlag Global Marketing - Wettbewerbsstrategische Erfolgsfaktoren und Konsequenzen

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Description
Diplomarbeit aus dem Jahr 2000 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1.3, Private Fachhochschule Göttingen, Sprache: Deutsch, Abstract: Die Globalisierung des internationalen Wettbewerbs gehört zu Beginn des 21. Jahrhunderts wohl zu den größten Herausforderungen für das Management eines Unternehmens. Weltweit müssen sich Unternehmen in immer kürzer werdenden Abständen auf neue Wettbewerbs- und Strukturveränderungen einstellen. Die Dynamik im internationalen Wettbewerb nimmt stetig zu und wird voraussichtlich auch in den folgenden Jahren weiter ansteigen. Nie zuvor war die weltweite Wettbewerbsintensität so stark ausgeprägt wie heute. Wettbewerbsvorteile lassen sich aufgrund des starken Konkurrenzdrucks meist nur noch auf internationaler Ebene realisieren. Dabei stehen den enormen Chancen eines globalen Engagements auch zahlreiche Risiken gegenüber. Die folgende Ausarbeitung soll aufzeigen, wie Unternehmen mit einem Global Marketing den Herausforderung des globalisierten Wettbewerbs begegnen können und welche Konsequenzen mit der Implementierung einer Global Marketing-Konzeption im Rahmen einer weltweiten Marktbearbeitung verbunden sind.

Product Specifications
Brand
Examicus Verlag
Format
paperback
ASIN
3867465177
Category
Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain
Amazon UK
Release Date
23 August 2012
Listed Since
25 August 2012

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