£82.99

Brand: Ntc Pub Group Marketing Globally: Planning and Practice

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Description

Combining theory and practice, this engaging text shows students not just what happens in the global marketing environment, but why. Marketing Globally explores every aspect of the process of planning and implementing international marketing strategies. The presentation offers numerous cases, graphs, and maps to create a lively presentation and encourage student responsiveness.

Key Features

Used Book in Good Condition

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 January 1998
Listed Since
18 October 2006

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No barcode data available

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