Marketing Strategies: New Approaches, New Techniques: 1 (The Best of Long Range Planning, 1) - Image 1

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Parlux Marketing Strategies: New Approaches, New Techniques: 1 (The Best of Long Range Planning, 1)

Name: Marketing Strategies: New Approaches, New Techniques: 1 (The Best of Long Range Planning, 1)
Brand: Parlux
Price: 70.99 GBP
Availability: InStock

Economic Policy & Development

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Description

Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from Long Range Planning - The International Journal of Strategic Management reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is an holistic view of the full range of changes that are taking place in marketing that both demonstrates the current state of marketing technique and provides a glimpse of where marketing is heading in the future.

Product Specifications

Brand: Parlux
Format: hardcover
ASIN: 0080425720
Category: Books > Subjects > Business, Finance & Law > Economics > Economic Policy & Development
Domain: Amazon UK
Release Date: 25 August 1995
Listed Since: 18 October 2006

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Parlux Marketing Strategies: New Approaches, New Techniques: 1 (The Best of Long Range Planning, 1)

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