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Parlux Marketing Strategies: New Approaches, New Techniques: 1 (The Best of Long Range Planning, 1)

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Description

Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from "Long Range Planning - The International Journal of Strategic Management" reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is a holistic view of the full range of changes that are taking place in marketing that both demonstrates the current state of marketing technique and provides a glimpse of where marketing is heading in the future.

Product Specifications

Brand
Parlux
Format
hardcover
Domain
Amazon UK
Release Date
25 August 1995
Listed Since
18 October 2006

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