£176.16

Routledge Strategic Marketing Planning - Business Text

Name: Routledge Strategic Marketing Planning - Business Text
Brand: Routledge
Price: 176.16 GBP
Availability: InStock

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Description

Master the essential elements of business strategy with Strategic Marketing Planning by Routledge. This text focuses on the vital planning aspects required by both students and professional practitioners. By providing a clear structure, the book offers a comprehensive digest of the five principal dimensions that define the strategic marketing planning process. Authored by industry experts Gilligan and Wilson, this edition presents current thinking in the field. It addresses the significant changes the marketing landscape has undergone in recent years, making it a relevant resource for modern business studies. Readers will gain insight into how corporate perspectives on strategic marketing activity are shifting and how changing social structures impact the market. This book serves as a practical guide for understanding the evolution of marketing and applying these concepts to real-world business scenarios.

Key Features

Covers the five principal dimensions of the strategic marketing planning process through a clear and organized structure.

Provides updated insights into changing corporate perspectives regarding the role of strategic marketing activity.

Explores the impact of changing social structures and the rise of social trends on modern marketing.

Written by leading sector authors Gilligan and Wilson to offer current and relevant industry thinking.

Designed to serve the needs of both academic students and professional marketing practitioners.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138133957
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 02 November 2015
Listed Since: 02 November 2015

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Routledge Strategic Marketing Planning - Business Text

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