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£184.58
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Routledge Strategic Marketing Planning - Routledge Business Guide
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Description
Key Features
Strategic Marketing Planning covers five principal dimensions of the strategic marketing planning process with structured frameworks.
The Routledge edition includes updated content reflecting current thinking and recent changes in marketing practice and strategy.
Gilligan and Wilson, leading authors in the marketing sector, provide practitioner-focused insights and real-world perspectives.
This business guide addresses changing corporate perspectives on strategic marketing activity and modern social structures.
The book combines theoretical foundations with practical guidance suitable for both students and marketing professionals.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138133957
- Domain
- Amazon UK
- Release Date
- 02 November 2015
- Listed Since
- 02 November 2015
Barcode
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