£58.95

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£59 today · usual range £51–£59 · best ever £51

Routledge Strategic Marketing Planning

Amazon

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£58.99 £50.73 £52.53 £54.33 £56.14 £57.94 £59.74 25 July 2026 30 July 2026 04 August 2026 09 August 2026 14 August 2026
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Description
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures

Product Specifications
Brand
Routledge
Format
paperback
ASIN
1856176177
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain
Amazon UK
Release Date
27 March 2009
Listed Since
16 October 2008

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