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£133.33
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£133 today · previous high £133 · all-time low £77
PEARSON EDUCATION Pearson Marketing Planning: Where Strategy Meets Action Book
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Description
Key Features
Pearson Education provides a comprehensive framework for strategic marketing planning and effective plan development.
This guide offers a practical, step-by-step approach for both marketing students and working professionals.
The book includes numerous figures, checklists, and decision charts to help users leverage market data.
Users can study current examples and a complete sample marketing plan to see successful strategies in practice.
The structured methodology focuses on creating marketing plans that deliver measurable results.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 0132544709
- Domain
- Amazon UK
- Release Date
- 24 August 2011
- Listed Since
- 01 April 2011
Barcode
No barcode data available
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