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£39.20
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£39 today · cheaper than every other day in the last 3 months
Red Globe Press Principles of Marketing Value-Based Textbook
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Price distribution over 28 days • 2 price levels
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Most common price: £40 (22 days, 78.6%)
Price range: £39 - £40
Price levels: 2 different prices over 28 days
Description
Key Features
Red Globe Press delivers a user-friendly textbook that explores every aspect of the marketing process through a unique value perspective.
The text covers the total market offering including organizational reputation, staff representation, and product benefits.
Students learn to analyze technological characteristics and benchmark them against competitor market offerings and prices.
This textbook is designed to help students develop a strong understanding of delivering value to customers in contemporary marketing.
Product Specifications
- Brand
- Red Globe Press
- Format
- paperback
- ASIN
- 0230392709
- Domain
- Amazon UK
- Release Date
- 19 November 2013
- Listed Since
- 30 August 2013
Barcode
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